Task
Create a concise branding identity
- Ghana Food Security Conference '23
- Branding, Logo Identity
The branding project for the Ghana Food Security Conference aimed to create a clear and concise identity for the event, one that would resonate with both the attendees and the wider community.
The project began with an analysis of the conference’s target audience, followed by a competitive analysis of other food security conferences. This information was used to develop a brand positioning statement that articulated the conference’s unique value proposition.